PIZZA ANDANTE
Case Study 01

Embarked on a journey to establish its brand presence.

about

Pizza Andante is where culinary tradition converges with tantalizing taste. The commitment to the art of Neapolitan-style pizza, adorned with authentic San Marzano tomatoes and premium ingredients, is at the heart of Pizza Andante. Every bite embodies a symphony of flavors, transporting you to the heart of Italy. Indulge in the essence of authenticity, right here at Pizza Andante.
❶    branding
❷    ux/ui
❸    web development
❹    product design
❺    3d & interior design
❻    social design
❼    marketing
❽    video & motion
❶    branding
❷    ux/ui
❸    web development
❹    product design
❺    3d & interior design
❻    social design
❼    marketing
❽    video & motion

challenge

Pizza Andante, embarked on a journey to establish its brand presence. The challenge encompassed crafting a unique logo, building an e-commerce platform for seamless orders, designing eye-catching packaging, and shaping captivating locations design. Our endeavor extended to curating engaging social content, creating compelling videos, and strategizing effective marketing campaigns.

❶ branding

logo

The logo draws inspiration from a contemporary artwork depicting a pizza Margherita. Its vibrant colors embody the Italian flag. The chosen font strikes a balance between readability and aesthetics. Incorporating a handcrafted font style subtly reinforces the artisanal nature of the pizza, harmonizing the essence of culinary craft with artistic flair.

❷ ux/ui

sitemap

Pizza Andante, embarked on a journey to establish its brand presence. The challenge encompassed crafting a unique logo, building an e-commerce platform for seamless orders, designing eye-catching packaging, and shaping captivating locations design. Our endeavor extended to curating engaging social content, creating compelling videos, and strategizing effective marketing campaigns.

user segment

Drawing insights from the characteristics of ethical and inquisitive consumers in the culinary industry, I've crafted a user segment that aligns seamlessly with Pizza Andante's unique offerings and values. This user segment is characterized by discerning pizza enthusiasts who seek not only a delectable dining experience but also a narrative that resonates with their preferences and values.

❸ web development

e-commerce

Utilizing a skillset comprising HTML, PHP, CSS, and JavaScript, I meticulously crafted a dynamic web platform. Leveraging the robust capabilities of WooCommerce, I streamlined the pizza ordering process, empowering customers to personalize their selections effortlessly. This amalgamation of technologies not only optimizes functionality but also elevates the overall user experience, embodying the harmonious fusion of culinary excellence and digital ingenuity.

❹ product design

box design

I orchestrated an inventive approach to pizza box design, introducing distinct variations to align with diverse scenarios. The first, a monochromatic marvel, graced with iconic Italian silhouettes – the Colosseum and our Napoli oven – rendered on a carton base. The second, a burst of vivid color, graced our frozen, precooked pizzas. This box, an ode to fresh flavor, showcased a photographic pizza centerpiece, adorned by vibrant, farm-fresh ingredients.

❺ 3d & interior design

multi-location 3D design

Crafted unique restaurant spaces for three Pizza Andante locations and a mobile pizzeria prototype. Signs, banners, decor, and lighting converged for immersive experiences, tailored to each establishment's character. With 3D design tools, I brought concepts to life, ensuring captivating dining tailored to each pizzeria.

❻ social design

online presence

I crafted a visually compelling arrangement that incorporates designs seamlessly blending the distinct color palette. This collection showcases promotions, mouthwatering pizza snapshots, and candid moments with dedicated pizzaiolos. A particularly engaging feature is a series of images where patrons hold frames, offering a glimpse into the inviting ambiance of the restaurants.

❼ marketing

cross-platform ads

I crafted multi-channel campaigns spanning Facebook, Instagram, PPC, Google, print, and Google Display. These integrated strategies amplified Pizza Andante's brand impact, fostering engagement across diverse platforms to connect with a wide-ranging audience.

❽ video and motion

visual content

I skillfully crafted a collection of diverse videos showcasing the pizzeria. Each video is meticulously aligned with the brand's design system. These dynamic creations effectively capture the essence of the brand, offering a multi-sensory experience that resonates with viewers while maintaining the brand's distinctive identity.
© 2022 Julio Miranda B. All rights reserved